Holiday Algo Update Alert — Jordan Koene // Previsible
- Part 1 Holiday Algo Update Alert — Jordan Koene // Previsible
Show Notes
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02:15Google's recent holiday algorithm updateThis update is essentially a continuation of the “helpful content update”. Released at the beginning of December, it will only impact Google Search. It is an extension of the company's efforts to eliminate spammy content.
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03:28Google's communication with the SEO community on algorithm updatesGoogle's transparency and communication with the SEO community about updates and ranking changes is beneficial, even if the language is vague. However, it would be helpful if Google provided more specific examples to better inform the SEO community about the changes.
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04:54The recent helpful content update impact on social media websitesSites like Pinterest and TikTok have experienced changes in search visibility and traffic. However, Facebook has experienced an increase in search visibility in the last month and a half.
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06:34Implications of the helpful content algorithm update for SEOsSEOs should prioritize the quality of specific content assets such as product reviews, FAQs, and summary statements. It will be important for SEOs to ensure that their engineering and product teams are aware of the importance of content quality within these assets in 2023.
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07:49The impact of the helpful content update on content quality and authorshipGoogle's advanced AI capabilities allow it to discern fake reviews from genuine ones and evaluate the quality of specific elements on a page. SEOs should consider the authenticity of content and its authorship when optimizing their websites.
Quotes
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"If we get a third Google helpful update in 2023 that doesn't have a ton of change to real functioning businesses online, Googles just going to relabel this thing to the spam update." -Jordan Koene, CEO, PreVisible
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"I havent seen Facebook have an increase in search visibility in quite some time, but they seem to have one as some of these other social media sites have lost some of their footprint." -Jordan Koene, CEO, PreVisible
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"As Google becomes more and more precise, they're going to laser in more specifically on core content assets than the content of the entire page." -Jordan Koene, CEO, PreVisible
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"Making sure that you've got good diversity in your FAQs, reviews, or other aspects of content is going to become more important in 2023, and should be part of your SEO roadmap." -Jordan Koene, CEO, PreVisible
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"Google has the AI today to manufacture fake reviews. So, they're able to genuinely review reviews and know which ones are real and which ones are fake." -Jordan Koene, CEO, PreVisible
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"The authenticity of who wrote that piece of content on the page is becoming more important as Google continues to march down this helpful content update track." -Jordan Koene, CEO, PreVisible
Up Next:
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Part 1Holiday Algo Update Alert — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google has been on a roll in 2022 with various iterations of its helpful content update. The reality is that Google is getting even better at figuring out the authenticity of product reviews, FAQ content, and summary statements in pages, and SEOs will need to pay closer attention to those content assets in 2023. Today, Jordan talks about Google's recent holiday algorithm update.
